One being this epic video of a BMW 1M sliding through concrete walls, the others not quite as lively. Chills is what came to mind when thinking up of a title for today's edition of driving style, and that just about sums it up. This kind of violently arousing online media marketing campaign is exactly what hits the spot for us car enthusiasts, and has us thinking "BMW, you're doing it right". With viral videos like this one, it should come as no surprise that BMW's online exposure is the world's largest amongst car manufacturers. I wonder if this ad was any more difficult to shoot than last month's near impossible 5 series ad.
Secondly, BMW announced that the Coupe and Convertible versions of the 1 and 3 Series will soon be branded as 2 and 4 Series. Why the shuffle? No one knows. All we know is that BMW attempted to do the same thing a while back but pulled the idea in the eleventh hour. I don't see why we should make a fuss, but then again I also don't see the need for the change over. I guess I've reached that age where tradition trumps innovation and stirring things up doesn't quite sit right.
|The bar has just been set for another 6 years.|